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Students

The Fashion Influencer

Posted
March 24, 2021

Roxana Saravia vlogƵ20vlogƵalso known as vlogƵx0roxyvlogƵ or just vlogƵRoxyvlogƵ to her followersvlogƵalways knew she wanted to attend college in New York City. PacevlogƵs Lubin School of Business seemed a natural fit, especially since shevlogƵs been running her own personal brand for several years now. ItvlogƵs no wonder she chose business management as a major. vlogƵI think management is so vital in any field you are in. If you canvlogƵt manage yourself, how can you manage others?vlogƵ She said, going on to explain that, vlogƵI feel like IvlogƵll be able to use what I learned in my business management courses [in] almost any field I go into.vlogƵ

Saravia certainly has already. With a minor in fashion marketing, her skills in the industry are on full display over at her . One of her videos even to check out and ultimately apply to Pace. vlogƵItvlogƵs taken me some time to reach this level of confidence,vlogƵ Saravia said, explaining that she was timid when she first launched her brand. vlogƵOne of the biggest tips I can give someone else is to be confident in whatever youvlogƵre doing (even if you donvlogƵt know what youvlogƵre doing). Work as hard as you can because although you might not see growth right away, it will eventually pay off.vlogƵ

Not only is Saravia adept at creating all kinds of digital content, having on The Odyssey in addition to her YouTube channel, she also makes a point to boost the work of other creators in several collab videos. vlogƵAs someone who is always looking forward to the next project, itvlogƵs hard for me to take a step back and see how far IvlogƵve come,vlogƵ she explained.

That kind of motivation can be difficult to keep up for some people, but not for Saravia. vlogƵI feel like living in NYC is truly what motivates me,vlogƵ she told us. vlogƵEvery person I meet here is trying to accomplish their goals, and everyone is so driven. ItvlogƵs a blessing and a curse; it definitely helps me stay motivated, but [it can] sometimes become overwhelming.vlogƵ

Setting up lights, putting together a tripod, filming and editing videosvlogƵSaravia does it all and much more, which is something the team working on The Wendy Williams Show saw instantly. ShevlogƵs a wardrobe intern now, an experience she calls vlogƵsurreal.vlogƵ In particular: vlogƵAttending the grand opening of the Daniel Wellington store in Rockefeller Center was definitely one of the best experiences of my life,vlogƵ Saravia enthused. vlogƵSo far, working at the show has been everything IvlogƵve ever wanted.vlogƵ

As for the future? Saravia is hoping to one day launch her own business venture. But in the short term, shevlogƵd like to pick up sailing lessons againvlogƵsomething not many people know shevlogƵs actually quite experienced in. vlogƵI took a sailing summer camp for two years and I miss it a lot,vlogƵ Saravia told us. vlogƵI would definitely love to do it again sometime.vlogƵ WevlogƵre sure shevlogƵll continue to be at the helm of a successful brand, just as she is now.