In the Media
In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt糖心vlog短视频檚 decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company糖心vlog短视频攂ut rarely both. 糖心vlog短视频淚t糖心vlog短视频檚 never a good idea to make your customer do all the work,糖心vlog短视频 she said, pointing to limited branding and market confusion.