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ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Soyoung Kim is an Assistant Professor of Marketing. The primary focus of Dr. Kim's research is on brand warmth, consumer-brand relationships, and luxury brand marketing.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Kim, S., Huang, L. (2025). The Effectiveness of Virtual Influencers in Luxury Brand Promotion: The Roles of Tactile Presentation Style and Autonomy. Journal Of Global Marketing.

Kim, S., Murray, K., Moore, S.G. (2023). Some Like It Warm: How Warm Brands Mitigate the Negative Effects of Social Exclusion. Psychology & Marketing.

Kim, S., Murray, K.B., Moore, S.G. (2021). The Importance of Warmth in Brand Design. Chapter in a book, "The Value of Design in Retail and Branding".

Kim, S., Moore, S., Murray, K. (2020). ÌÇÐÄvlog¶ÌÊÓƵ˜DonÌÇÐÄvlog¶ÌÊÓƵ™t BuyÌÇÐÄvlog¶ÌÊÓƵ™ or ÌÇÐÄvlog¶ÌÊÓƵ˜Do Not BuyÌÇÐÄvlog¶ÌÊÓƵ™? Negation Style and Product Evaluations in Online Reviews. Journal Of Marketing Theory and Practice.

Trudel, R., Murray, K., Kim, S., Chen, S. (2015). The Impact of Traffic Light Color-coding on Food Health Perceptions and Choice. Journal of Experimental Psychology: Applied. 21(3), 255-275.